Roofers
Roofing websites that are already live when the storm hits.
Roofing demand does not arrive evenly. It arrives in a two-week window after a hailstorm, when every homeowner in three ZIP codes is searching at once and out-of-state crews are already knocking on doors. Being live and credible before that window is the entire game — and 48 hours is faster than the storm season.
$199–$899, published · Live in 48 hours · Money back if we miss the deadline.
The job of the page
What your roofing contractor website needs to do
Have a storm damage page that already exists
The worst time to commission a website is the week after the hail. A standing page about storm damage inspection — what to look for, why you should not climb up yourself, how soon a claim has to be filed — is what ranks when a whole town starts searching at the same time.
Explain the insurance claim like a person, not a policy
Most homeowners have never filed a roof claim. Deductible, ACV versus replacement cost, supplements, adjuster meetings, mortgage company endorsement on the check. The roofer who explains this clearly on their own site becomes the trusted party before anyone has knocked on the door.
Separate yourself from the door-knockers
After a storm, your competition is a truck with out-of-state plates. Local address, years in the county, license and insurance, manufacturer certification, and the plain statement that you will still be here for the warranty. That paragraph is worth more than any photo gallery.
Show real roofs from real streets
Stock photography is instantly recognizable and it reads as a company that has no work to show. Six honest before-and-after pairs from recognizable neighborhoods, with the material named, outperform a polished gallery of somebody else's houses.
Put financing where the replacement decision happens
A full replacement is a $10,000–$30,000 decision, and a large share of it is uninsured or above the deductible. Financing terms visible on the page turn a postponed decision into a scheduled one — especially for the homeowners whose claim was denied.
Answer 'when can you get here'
During storm season your scheduling reality is the number one question and nobody puts it on the page. Even an honest 'we are currently booking about two weeks out, tarping same day' beats silence — it converts the homeowner who needs a real answer, not a promise.
Hour by hour
Your 48-hour schedule
Same published timetable for every build. Your part takes about 15 minutes at the start and one written reply in the middle — full detail on the how-it-works page.
You fill out the intake — 15 minutes
Tell us what you do, who your customers are, and what you want the site to accomplish. Attach your logo and photos if you have them. If you don’t, we handle it.
We send you the build plan — in writing
You get a short written summary of your pages, tone, and the one action you want visitors to take. Reply "looks good" (or mark it up) and the build starts.
Design preview lands in your inbox
A working preview of your homepage — real copy, real layout, on a live link. You send back changes the same way you’d text a friend.
Revisions, polish, and speed checks
We fold in your feedback, connect your domain, and tune the site to load fast on a phone in a parking lot — because that’s where your customers are.
Your site is live. For real.
Launched on your domain, secured with SSL, indexed by Google, and 100% owned by you. We send the keys, the files, and a 5-minute walkthrough video.
The honest comparison
What agencies charge roofers — and what we charge
A traditional agency quotes $2,500–$8,000 for a roofing contractor site and takes 4–8 weeks. Ours is $199–$899, published, live in 48 hours. Same craft, none of the coordination — see exactly what each package includes.
| What you are comparing | WebsitesIn48Hours | Traditional agency | DIY builder |
|---|---|---|---|
| Time to launch | 48 hours | 4–8 weeks | Whenever you finish it |
| Price | $199–$899, published | $2,500–$8,000, quoted | $20–$50/mo forever |
| Who does the work | We do. All of it. | They do, eventually | You do, at 11 PM |
| Ownership | 100% yours | Usually yours | Rented — cancel and it’s gone |
| Looks like | A real business | A real business | A template you’ve seen before |
Fixed price. Published. No quotes.
What’s included
The price does not change because you are a roofing contractor. What changes is what goes on the page.
Launch
$199 one-time
LIVE IN 48 HOURS
- Every word written for you — no copy to send us
- 1–2 page website, hand-built
- Mobile-first, tap-to-call ready
- SSL + 1 year of hosting
- Google indexing on day one
Business
$499 one-time
LIVE IN 72 HOURS
- Up to 5 pages + contact forms
- Everything in Launch
- On-page SEO for your services
- Google Business Profile setup
- Review & testimonial section
Complete
$899 one-time
LIVE IN 96 HOURS
- Up to 12 pages, full site
- Everything in Business
- Booking or quote-request flow
- Blog set up and ready to grow
- 30 days of free tweaks
Every package: you own the site, the files, and the domain. Cancel nothing, because there’s nothing to cancel.
Roofing runs on a storm clock
Nothing about roofing demand is smooth. A hailstorm crosses three ZIP codes on a Tuesday afternoon and by Wednesday morning every homeowner underneath it is searching the same thing at the same time, while trucks with out-of-state plates work the streets door to door.
For the next two weeks, an enormous amount of money changes hands. Then it stops.
The contractors who do well in that window are not the ones who react to it. They are the ones who were already indexed, already credible, and already answering the questions homeowners were about to ask. That is a website decision, and it has to be made before the storm — which is the entire argument for building one in 48 hours rather than 4–8 weeks.
The page that has to already exist
When a whole town starts searching “hail damage roof inspection” on the same morning, Google does not have time to discover and rank a page you published that day. It ranks pages it already knows about.
So the storm damage page is not a marketing asset, it is infrastructure. It should explain what hail and wind damage actually look like from the ground, why a homeowner should not go up to check, how long they typically have to file a claim, what a proper inspection involves, and what happens if the damage turns out to be cosmetic. Published once, before the season, it is the page that carries you through every storm afterwards.
Insurance is where trust is won
Most homeowners have filed exactly zero roof claims. They do not know what actual cash value means, why the first check is smaller than the estimate, what a supplement is, why the mortgage company’s name is on the check, or whether filing at all will raise their premium.
Into that confusion walks a stranger with a clipboard who says he can “handle everything.” The homeowner has no way to evaluate him.
Now imagine that before the knock, the homeowner had already read a clear, unhurried explanation of the whole process on your website — written by a local company with a license number and an address. You are no longer one of three strangers. You are the one who already explained it.
Two cautions we build in deliberately: the page describes the process without promising any particular claim outcome, and it never offers to absorb or waive a deductible. That practice is illegal in many states and, quite apart from that, it is exactly the signal the storm chasers give off.
The door-knocker problem, solved on one screen
After a storm, the homeowner’s real question is not “who is the best roofer.” It is “which of these people will still exist when the roof leaks in two years.”
Everything that answers that question belongs above the fold: your physical address in that county, how many years you have worked there, license and insurance numbers, manufacturer certification and the warranty it carries, and photographs of roofs on streets a local person would recognize.
That is not branding. It is the specific evidence a homeowner is looking for while a truck with out-of-state plates idles at the curb.
Financing, for the claims that get denied
A significant fraction of storm claims come back partially covered or denied outright, and a significant fraction of roof replacements were never an insurance job to begin with — age, wear, a sale that fell through inspection.
Those homeowners face a five-figure decision with no check coming. If financing terms are visible on the page, that decision gets made now. If they are not, it gets postponed until the next leak, and by then somebody else has knocked.
Scheduling honesty converts
During a busy season everyone asks the same question and nobody answers it: when can you actually get here.
Saying “currently booking roughly two weeks out, emergency tarping same day hours” is not a weakness. It is the most credible sentence on the page, because it is the only one that sounds like it came from a real crew with a real schedule. Homeowners who need a real answer will take a truthful two weeks over a vague promise.
What the build looks like
The intake takes about 15 minutes: your services, materials, counties, license and insurance details, manufacturer certifications, and how you want claims handled on the page. Build plan in writing at hour 04, live preview at hour 24, site live on your domain at hour 48 — with SSL, submitted for indexing, and owned entirely by you.
The next storm is on a schedule nobody controls. Yours does not have to be.
How much does a roofing company website cost?
$199–$899, one-time, published. $199 covers a fast one-to-two page site with tap-to-call and your credentials up front. The middle package adds separate pages for storm damage, insurance claims, replacement and repair, which is what actually ranks when a storm rolls through. Agencies quote $2,500–$8,000 and take 4–8 weeks.
Can you build a roofing website in 48 hours?
Yes, which matters more in roofing than in most trades. Storm demand arrives in a two-week window, and a build that takes 4–8 weeks means missing the season entirely. Your intake starts the clock and the deadline is money-back.
Will it help with insurance claim work?
A page that explains the claim process in plain language is one of the strongest pages a roofing site can have. Homeowners who understand the process before an adjuster arrives overwhelmingly choose the contractor who explained it. We write it carefully — describing the process, never promising a claim outcome or offering to cover a deductible.
How do we look different from the storm chasers?
By being findable, local and specific. Physical address, years in the county, license and insurance numbers, manufacturer certification, real photos of real roofs, and a warranty you can point to. We build all of that into the first screen, because after a storm that is the only comparison a homeowner is making.
Can I add a commercial or metal roofing page later?
Yes. Small changes in the first 14 days are free, then per-request or a monthly care plan. Adding a page is never a rebuild, and you own the site regardless.
Worth reading before you order
We build for these trades too
Order today.
Your roofing contractor site is live by Tuesday.
Start my website $199–$899, published. Money back if we miss the deadline.