Contractor website cost: what it buys you
A general contractor website costs $2,500–$8,000 from an agency, $1,500–$4,000 from a freelancer, and $199–$899 one-time here. The highest-return change is free: publish a price range for your typical projects. Contractors resist it and it consistently improves lead quality, because every homeowner starting a renovation is trying to calibrate a number and cannot tell whether contacting you is a waste of both your time.
You are compared without being present
Unlike emergency trades, you do not win by being reachable. By the time a homeowner contacts you they have been looking for weeks, they have two or three other names, and the decision happens at a kitchen table on a Sunday with your site open in one tab and a competitor’s in another.
Your website is in that room and you are not. So the question is not what it costs — it is whether it answers the questions people ask when you are not there to answer them. Those are: can this person do the kind of work I want, roughly what will it cost, how long will my house be torn up, will they finish, and what happens if something goes wrong.
Most contractor sites answer none of the five.
The free change that does the most
Publish a range. “Kitchen renovations we take on generally run $25,000–$60,000, depending on whether we move plumbing, whether the structure changes, and the finish level.”
Contractors resist this hard, and the objection is always the same: it will scare people off. It does — it scares off the people who were never going to sign, which is exactly the point. Everyone else now believes you are straight with them, which is the only thing they are really assessing at this stage.
The effect is fewer inquiries and a much higher share that close, because a homeowner who has calibrated their number and contacted you anyway has already made most of the decision.
The process page nobody has
Ask homeowners what they fear and they do not say the price. They say the contractor who takes the deposit and stops showing up.
A page covering what happens between signing and starting, who pulls permits, what demolition week looks like, when inspections happen, how change orders are priced, what the payment schedule is tied to, and how the punch list works costs one afternoon of writing and is read as a commitment. It is the strongest differentiator available to a contractor and almost nobody has one.
What legitimately raises the price
Project pages. Kitchens, baths, additions, whole-home. Each is real writing and each targets a different search. This is the main honest driver.
Photography. Professional shoots of finished work are expensive and worth it — though phone photos of real projects often outperform them, because they read as real.
Quote-request logic. A form that asks for project type, budget band and timeline rather than name and email. Cheap to do, and it changes what lands in your inbox immediately.
What does not
A gallery of unlabeled thumbnails. Stock photography of kitchens in houses that do not exist. “Full-service general contracting for all your needs,” which tells a homeowner nothing and attracts every wrong inquiry. And a testimonial slider with three first names and no projects attached.
Saying what you do not do
“We take on kitchens, baths, additions and whole-home renovations. We do not do handyman work or commercial build-outs.” That sentence costs you nothing you wanted, reads as confidence, and saves you the site visits that waste a week.
What we charge
$199–$899, one-time, published. The entry package is a fast site with your work, credentials and a proper quote request. The middle package carries the per-project-type pages, which is what ranks and what a comparing homeowner actually reads.